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Channel: Marc Fenigstein – Asphalt & Rubber
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BRD RedShift SM Breaks Cover with Gas Parity

We’ve been following the guys at BRD since the beginning of the year, and this scrappy San Francisco company has finally busted out of stealth mode with its first electric motorcycle line: the BRD...

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Video: Behind the Scenes with the BRD RedShift

Dropping us an email from across The Bay, the guys at BRD sent us this cool video by Sam Erickson, which follows the BRD team as they got ready to launch the BRD RedShift electric supermotard....

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BRD Motorcycles Raises $1 Million, Adds Tesla Founder to Advisory, &...

If you lookup the word “hustle” in the dictionary, you might see a portrait of the BRD Motorcycles crew. We haven’t heard much from the San Francisco startup in the past year or so, well nothing...

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Alta Motors Makes First Redshift Customer Delivery

It has been a long time coming for Alta Motors (the electric motorcycle company formerly known as BRD) to bring its electric motorcycles to market, but that day has finally arrived. Alta Motors has...

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Alta Motors Drops Pricing on 2018 Redshift Lineup, Bigly

Good news from Alta Motors, as the San Franciscan company is sizably dropping prices across the board on its lineup of Redshift electric motorcycles. The price changes for 2018 affect the Redshift MX...

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Harley-Davidson Invests in Alta Motors

Harley-Davidson has announced its strategic investment in Alta Motors, which will see the two American companies co-developing two new electric motorcycle models. As one can imagine, the news has big...

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Alta Motors Ceases Operations

We are sad to report that Alta Motors is shutting down its business operations, effective immediately, after failing to find further investment and funding. The post Alta Motors Ceases Operations...

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